Here's what 120 startups +30 VCs/Accelerators (representing 1200+ startups) recommend. Top voices such as Michael King (Andreessen Horowitz) or Scott Brown (Cervin Ventures) urge b2b tech startups to initiate analyst relations early and strategically. But how early??
The...
Founder: How do we get on this Magic Quadrant?
Me: You don't. You want to reshape tomorrow's MQ criteria!
Innovators can hardly be described well with today’s criteria.
Innovators rewrite the criteria.
That’s what the Magic Map of Startup AR describes. It helps you navigate the unseen part of the p...
I’m floored... Duncan Chapple — recently ranked 2nd on Thinkers360’s Global Thought Leaders list — is featuring my AR Impact Measurement Framework in his keynote tomorrow.
CEOs and CFOs are right to challenge the impact of any spend — whether you’re a startup or a tech mega-player.
And ...
We've completed our analysis of the 2025 State of Startups with Industry Analysts and here is my presentation of our first findings:
Business outcomes, best AR use cases, alignment to funding stages, investment levels, VC recommendations - and of course which IA firms startups are using the most for ...
Analyst Relations impact is hard to measure in startups?
This 5-step playbook builds analyst advocacy, speeds up growth and delivers proof.
Most startups run AR like a side project.
Wrong focus. No gameplan. Little traction.
Activity without a client... is a hobby.
And hobbies have no place in the r...
