The Story
We work with startups, scaleups and VC/PE teams to build the business clarity, ICP-precise signal and sharper execution that breakthrough growth depends on. The results are faster, bolder and safer decisions, stronger partner conversations and earlier market traction.
Our core competence is grounded in decades of working with world-leading industry analysts across markets and categories. We have absorbed their no-nonsense frameworks to assess strategy, positioning, differentiation and category innovation – and can apply these stage-aligned, systematically and purpose-driven. Where others add to the noise, we are all about substance that excels under serious scrutiny.
We often start hands-on and reduce our role as clarity and internal capability grow — from fractional leadership to co-pilot support to ad-hoc advice. Our goal is your independence.
About Chris
Chris is an innovation-GTM strategist with career-long experience in b2b market intelligence, business building, and a track record in helping innovators break into existing markets or create new ones.
In his 20+ years international career, Chris has helped global tech megaplayers as well as PE and VC backed companies, including startups and scaleups in Germany, the UK, the Nordics and the US.
An active mentor in accelerator programmes, Chris also initiated and leads the "State of Startups with Industry Analysts" research programme with the University of Edinburgh Business School, co-authored the book "Analysts on Analyst Relations", and was voted a global top-10 expert in industry analyst relations.
Business Clarity
We get your strategy to unlock everyday planning and decision making. You get excellent thinkers on your team. Our no-nonsense guidance on sharper positioning and differentiation is damn hard to copy and will help you move GTM from challenge to actionable.
Investor Impact
We help you create investor pull long before funding becomes survival. Because we get you share-of-mind with the specialists from whom investors get their data and insights. And we level up your pitch with ICP-precise priorities and bigger picture leverage that creates FOMO based on facts.
Analyst Signal
Innovators cross the chasm sooner when the Early Majority gains confidence through respected 3rd party validation. Our worldclass analyst intelligence specialists get you there — smart and systematically, research-backed, stage-aligned, and with measurable and proven impact.
Category Leadership
We help you move/make the map in the infinite game of business innovation. Understand and conquer whitespace sooner. Get your brand into LLMs to influence longlists and gain analyst advocacy to win the shortlists. Our experts on your team mean growth support like you never had before.
Case Studies
Strategy & GTM Sharpening
A truly disruptive Business Transformation Services Consultancy in the UK succeeds at differentiating and displacing mega-players. Accelerates to FT1000 growth.
Critical Series A Investment
Germany-based Industrial IoT startup builds top-tier analyst advocacy and secures critical growth investment at a time when market rivalry intensifies.
Category Change and Leadership
Network and compute services specialist enters top-tier analyst report, advances to leader placements and moves the category. Creates strategic leverage.
Example Clients
Our investment paid-off 10x
Chris makes good things brilliant. His guidance and getting the analyst value deep into all parts of Pace has been a booster for us in so many ways.
Tim Bretman, CEO at Pace
Pace is a UK-based Business Transformation specialist
Outstanding and a joy to support
The quality of briefings you provide is refreshing. The engagement you're creating among the leadership team and subject matter experts is outstanding and a joy to support.
Principal Analyst, Top-tier Analyst Firm.
Revolutionary impact management framework
The best AR programmes now operate as internal consulting functions, with clear value propositions for each business unit, business function and with systematic outcome tracking. This isn't just measurement improvement —
it's organizational transformation.
Duncan Chapple, Analyst Relations Lead, Elisa Industriq
#2 on Thinkers360 Global Thought Leaders
Focused and effective
Chris focused Analyst Relations exactly on what Cybus needed. Getting highlighted alongside only 4 other startups in an important innovator report for investors helped Cybus close our Series-A under good terms.
Pierre Maniere, Founder and CEO, Cybus.io
Cybus was a Gartner Cool Vendor in 2018, and has been mentioned in various top analyst publications since
We have been blown away by Chris’ expertise
His approach created excitement in our Leadership and Board of Directors.
The results in category creation speak for themselves.
David Hopp, Head of Analyst Relations, Synd.io
The hottest topic in startup research
This was long overdue. Your „State of Startups with Industry Analysts“ shines a light on maybe the last overlooked success factor for b2b tech innovators.
A real force for good
Chris has been a real force for good for our business.
Remember 5x Gartner MQ.
Sector Background
AI | Automation | Blockchain | GreenTech | CRM | ERP
EdTech | FinTech | HealthTech | IaaS | Industrial IoT
Networks | SaaS | Security Services | Storage
Example Outcomes
FT1000 Growth
Supported a startup from its early days to #24 in the FT1000 list of fastest-growing companies in Europe over three years – #2 in their category.
B2B services disruptor
£100m
Market intelligence and ICP signal programme as part of a GTM-/sales acceleration initiative that quadrupled pipeline, tripled win rates and grew revenue 5x.
Innovative IaaS vendor
€8m
Minimal-viable AR programme grew awareness across selected analyst firms and resulted in the inclusion in a category-sharp investor note. Series A closed soon after.
Industrial IoT startup
Partnerships & Analyst Relations
We have worked with hundreds of analysts at the "big 3" industry analyst firms as well as with rising stars, specialists and solo analyst industry legends. We've earned our standout reputation in countless briefings, inquiries, events, and projects in 20 years. The SSIA research also allows us to advise analyst firms on their competitive positioning.