"What if Startups & Scaleups could use Industry Analyst  Relations as effectively as large MNCs?"

Chris Holscher

"That would be a real Win-Win for

Emerging Vendors & Analysts alike."

Senior Industry Analyst

 

The dialogue that started holscher.one

- The Scaleup Analyst Connection -

 

WHO

BILD - 2020 - Chris Holscher (1334x890).jpeg

Chris Holscher

Industry Analyst Relations specialist bringing the expertise from some of Europes most successful MNC-grade IAR-programs to the b2b tech Startup and Scaleup community and ecosystem.​​

Gladly addicted to Scandinavia and to third-wave coffee.

  • 20+ years in b2b tech product marketing and product management.

  • Top analyst report placements and IAR-based business development.

  • Initiator of the "State of Startups with Industry Analysts" Report.

  • Co-Lead of the IIAR> German Chapter.

  • Masters degree for Innovation Management (University of Kiel)

 

BELIEFS

Who

Strategic approach

Blueprints don't help. Perspective & identity do.

FOCUS

 
IDEAL
clients
Scaleup
companies

You got customers in live production. You successfully closed funding to scale to market breakthrough. Maybe Gartner calls you "Cool Vendor" or prospects ask which MQ you're aiming at. You understand that more PR / marketing doesn't help amidst the noise and you need to change tools to make it to the next level. 

MARKET
background
b2b Tech
& Services

For IAR it's essential to identify jargon, avoid it, and be able to navigate market defining factors.

Analytics, cloud technology, digitization, IIoT, platforms, privacy, security, software, sustainability, XaaS

REGIONAL
priorities
Basecamp
Hamburg

Beyond Germany, the priorities are on central & northern Europe.

Denmark, Finland, Germany, Iceland, Netherlands, Norway, Sweden

 

MEET UP

"Going outside is like opening your window -

 - but more extreme..."

(unknown)

Next scheduled events

  • t.b.a.