"What if Startups & Scaleups could use Industry Analyst  Relations as effectively as large MNCs?"

Chris Holscher

"That would be a real Win-Win for

Emerging Vendors & Analysts alike."

Senior Industry Analyst


The dialogue that started holscher.one

- The Scaleup Analyst Connection -

BILD - 2020 - Chris Holscher (1334x890).jpeg

Chris Holscher

Industry Analyst Relations specialist bringing the expertise from some of Europes most successful MNC-grade IAR-programs to the b2b tech Startup and Scaleup community and ecosystem.​​

Gladly addicted to Scandinavia and to third-wave coffee.

  • 20+ years in b2b tech product marketing and product management.

  • Top analyst report placements and IAR-based business development.

  • Initiator and co-author of the "State of Startups with Industry Analysts" report.

  • Co-Lead of the IIAR> German Chapter.

  • Masters degree in innovation management (University of Kiel)



Strategic approach
Blueprints don't help. Perspective & identity do.

From MVP
to Series X

The SSIA survey has shown that startups can get meaningful access to industry analysts sooner than they assume.

I love working with early stage startups as much as supporting investment rounds in series A, series B with the insights and confidence that amplify validations. 

B2B Technology
& Services

Analytics, cloud technology, digitisation,

IIoT, platforms, privacy, security, software, sustainability, transformation, XaaS


Beyond Germany, the priorities are on central & northern Europe.

Denmark, Finland, Iceland, Netherlands, Norway, Sweden, and the UK


"Going outside is like opening your window -

 - but more extreme..."


Next scheduled events

  • 30th September-3rd October 2022

  • 19th-21st October 2022
    London and Edinburgh


  • 7th-10th November 2022
    GARTNER Symposium ITxpo in Barcelona, Spain