"What if Startups & Scaleups could use Industry Analyst Relations as effectively as large MNCs?"
"That would be a real Win-Win for
Emerging Vendors & Analysts alike."
Senior Industry Analyst
The dialogue that started holscher.one
- The Scaleup Analyst Connection -
Industry Analyst Relations specialist bringing the expertise from some of Europes most successful MNC-grade IAR-programs to the b2b tech Startup and Scaleup community and ecosystem.
Gladly addicted to Scandinavia and to third-wave coffee.
20+ years in b2b tech product marketing and product management.
Top analyst report placements and IAR-based business development.
Initiator of the "State of Startups with Industry Analysts" Report.
Co-Lead of the IIAR> German Chapter.
Masters degree for Innovation Management (University of Kiel)
Blueprints don't help. Perspective & identity do.
You got customers in live production. You successfully closed funding to scale to market breakthrough. Maybe Gartner calls you "Cool Vendor" or prospects ask which MQ you're aiming at. You understand that more PR / marketing doesn't help amidst the noise and you need to change tools to make it to the next level.
For IAR it's essential to identify jargon, avoid it, and be able to navigate market defining factors.
Analytics, cloud technology, digitization, IIoT, platforms, privacy, security, software, sustainability, XaaS
Beyond Germany, the priorities are on central & northern Europe.
Denmark, Finland, Germany, Iceland, Netherlands, Norway, Sweden
"Going outside is like opening your window -
- but more extreme..."
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