Startup AR Primer

For startup teams who need clarity on Industry Analyst Relations – and who want no-nonsense, founder-friendly guidance: The Startup AR Primer is packed with practitioner experience, latest data and VC advice.
What you will learn:
- What's changing and who's winning
- How VCs use analysts
- Typical misconceptions and avoidable missteps
- Getting started the smart way
Sharable with your investors/board
SSIA 2025
SSIA Research 2025
- Startups' highest-rated AR use-cases
- How Investors use Industry Analysts
- AR activities Startups & Investors recommend along funding stages
- The most-used Industry Analyst firms
SSIA Research 2022
500+ Startups, VCs and Industry Analysts:
- IAs engage specifically to identify startups to recommend to buyers who inquire
- Startups that engage early and strategically have a 4-year advantage over rivals
- What IAs want in briefings
- Effective vs. ineffective AR ownership
- AR investment & plans of Startups & VC

The Insider's Book
2nd Edition

50 Industry analysts from 30 different industry analyst firms share their insider perspectives on all matters of AR management.
Now packed with startup-relevant insights about category creation, and the interplay with investors .
Other chapters share startup-relevant guidance on briefings, inquiries, evaluation reports, events, the impact of AI and more.
200 Pages, Softcover
ISBN - 979 885 669 5235
The Insider's book – 2nd Edition
50 Industry analysts from 30 different analyst firms share their insider perspectives on all matters of AR management.
Now packed with startup-relevant insights about category creation, and the interplay with investors .
Other chapters share startup-relevant recommendations on briefings, inquiries, evaluation reports, events, the impact of AI and more.
200 Pages, Softcover, ISBN - 979 885 669 5235
