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The Webinar
4.7 Stars Rating by attendees

- Essential Facts
- Research Data
- Strategic Orientation
- Actionable Advice


Get a head start by understanding a rarely revealed part of the #b2btech playing field.

Chris Holscher State of Startups with Industry Analysts B2B Growth hacking the smart way Using Industry Analyst insights and influence for startups scaleups Gartner Forrester IDC Europe Germany Denmark Norway Sweden Finland Iceland UK

The State of Startups

with Industry Analysts Research

continues in 2024!

Data-driven insights for the startup ecosystem

A research programme with the University of Edinburgh
Business School

Report Detail

The 360° startup AR research

  • Puts data to decades of observations

  • Brings together views from startups, ecosystem, and industry analysts

  • 80% from Europe and North America

  • Practitioner-led and academic-advised

Packed with data

  • Motivations, value, priorities, practices, when to engage, how to organise, investment, and future plans

  • Examines value and ability to seize it

  • Reveals deficits and immediate potential

Actionable advice

  • "What it means" chapter summaries

  • Practitioner recommendations

  • CTA for improvements:
    For startups, VC / accelerator ecosystem and for industry analysts


11 Minute Introduction

  • Base understanding of AR for startups

  • 10 selected findings

  • With Co-Authors Robin Schaffer
    and Chris Holscher


56 Minute Webinar

  • Base understanding of AR for startups

  • Data, graphics, findings 

  • What it means

  • Practitioner recommendations

  • Calls to action

  • With Co-Authors Robin Schaffer
    and Chris Holscher


Contribute your views in 15min

The SSIA programme continues in 2024.  We broaden the database and explore more aspects of the matter!


We use the findings to help

  • to help the startup ecosystem close the gap with established vendors and

  • to help analyst houses tailor their offerings and interactions better to the needs of startups and the ecosystem.

  • to help VCs and accelerators leverage the possibilities more systematically

We want to hear from You

  • What should we improve?

  • How are you using the results?

  • And which topics do you want examined?

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