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The State of Startups
with Industry Analysts Research
continues in 2024!
Data-driven Insights for Startups, VCs, Industry Analysts
A research programme with the University of Edinburgh Business School - initiated by Chris Holscher and led together with Robin Schaffer and Prof. Neil Pollock.
SSIA 2025 Results
Full webinar 44 min
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How do VCs and Startups use Industry Analysts?
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Best-rated Startup AR use cases
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Business benefits observed by VCs and Startups
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Most-used Analyst firms
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Recommended AR Activities per Funding Stage
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Investment Benchmarks & VC Recommendations
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PDF Download available soon
The SSIA Research Program _
The State of Startups with Industry Analysts research program was initiated by Chris Holscher and is conducted together with Robin Schaffer and Prof. Neil Pollock of the Analyst Observatory. It is part of the Entrepreneurship and Innovation research at the University of Edinburgh Business School.
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The SSIA research is designed to produce a patchwork of data-based insights about the interplay of startups, their ecosystem and industry analysts. The initial SSIA 2022 research established a baseline understanding of many fundamental questions.
The SSIA 2025 and following iterations will deliver more puzzle pieces to extend and sharpen our understanding.
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The methodology combines the following instruments:​
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A bi-annual report based on three surveys tailored to startups, their ecosystem and industry analysts;
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Deep-dive research on questions of particular interest through the Circlelytics methodology
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Interviews with practitioners representing all three groups