Chris Holscher
Get your positioning right
Getting management basics wrong can break any great idea. But get them right and chances are you'll be way ahead of the pack. Industry...
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Chris Holscher
- Feb 15
- 2 min
Escape the echo chamber - Nick Ezzo about Category Creation
Startup Auditoria.ai revolutionises finance and accounting with artificial intelligence. Their VP of Marketing, Nick Ezzo joins us on the...
Chris Holscher
- Feb 1
- 1 min
Adam Coughlin of YORK-IE
„Ripe for disruption“ Adam Coughlin of VC/Accelerator firm York IE talks Startups & Industry Analysts in our first SSIA Interview 2023!...
Chris Holscher
- Jan 15
- 1 min
Good things ahead
We've had so much great feedback on the SSIA research that we decided to escalate this! Yes, the SSIA research will continue. And we'll...
Chris Holscher
- Dec 13, 2022
- 1 min
SSIA Research Insights for Analysts
How can we close the gap between #Startups and #Analysts in #b2btech? If you're an Industry Analyst by trade, then come join us and...
Chris Holscher
- Dec 1, 2022
- 1 min
SMB - is not what you think
SMB used to stand for Small to Medium Businesses. Many adore their culture, innovativeness, agility and speed. But some SMBs are more...
Chris Holscher
- Nov 17, 2022
- 2 min
9 Fun Learnings + 1 Pro Tip from #GartnerSYM
I just returned from the annual Gartner Symposium in Barcelona last week - and what a week it was! Packed with fresh data and insights,...
Chris Holscher
- Oct 31, 2022
- 1 min
When a chicken scared the hell out of me!
I was leading an analyst briefing in support of a critical ranking report. We had prepared and rehearsed for weeks, the live demo was...
Chris Holscher
- Oct 4, 2022
- 2 min
PRESS RELEASE - 57% of B2B Tech Startups intensify Industry Analyst work, says University Study
EDINBURGH, UK — September 27, 2022 — Startup industry analyst relations specialists Chris Holscher (Germany) and Robin Schaffer (USA), in...
Chris Holscher
- Aug 10, 2022
- 1 min
Scaling during economic slow-down
When customers and investors get even more selective about investments there is still a way forward. Not a quick fix, but proven to work.
Chris Holscher
- Jul 13, 2022
- 1 min
Growth hacking-like benefits
How can Analyst Relations support growth hacking for b2b tech startups and scaleups? Three basics to know and three effects to use.
Chris Holscher
- Feb 9, 2022
- 1 min
SSIA Momentum
We're approaching 500 responses to the SSIA Survey! Early data shows exciting trends. Are you in yet? Contribute, share, learn.
Chris Holscher
- Feb 1, 2022
- 2 min
What makes a differentiator
Spoiler alert: It is not our features, our service, price point, capabilities. There is a much better way of thinking of this.
Chris Holscher
- Dec 9, 2021
- 1 min
PRAB the Analyst Relations version of SPAM
Pre-Recorded Analyst Briefings - PRAB - is the analyst relations version of SPAM.
Chris Holscher
- Nov 30, 2021
- 2 min
Cool Vendor Replex acquired by Cisco (plus University research context)
This summer German startup Replex was nominated a Cool Vendor by Gartner. Before year end they got acquired by Cisco. A typical example.
Chris Holscher
- Nov 21, 2021
- 9 min
Together we can
How can Analyst Relations and PR team up? This article resolves the confusion of the 2 instruments and explains how to create a superpower.
Chris Holscher
- Nov 5, 2021
- 2 min
How do startups use industry analysts for growth?
The University of Edinburgh Business School runs a fascinating new research project. Are B2B tech startups able to leverage industry...
Chris Holscher
- Oct 3, 2021
- 4 min
Tech-Startups müssen über den "Höhle der Löwen Moment" hinaus denken
Experten der University of Edinburgh Business School erklären den Wert von Analysten Briefings aka "2nd Pitch" für B2B Tech Startups.
Chris Holscher
- Sep 29, 2021
- 1 min
Analyst Value Survey 2021
If 25%, 50% or 75% of your customers mentioned 1 particular source to inform their tech decisions - I bet you'd want to liaise.
Chris Holscher
- Sep 28, 2021
- 1 min
B2B Influencers
Jonathan Martinez urges early B2C startups to use influencer marketing. Here's how you leverage his advice in the B2B tech space.
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