Chris Holscher
Analysts on Analyst Relations - 2nd edition with Startup Chapter
Drum roll!! The 2nd edition of the „Analysts on Analyst Relations“ book is out! With lots of new content incl. my 22-page chapter on how...
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Chris Holscher
- Aug 17
- 1 min
No report? Best reason to start IAR - Shawn Rogers of BARC
"If there's not (yet) a specific report covering your space - that's exactly why to talk to industry analysts (...) You want them on your...
Chris Holscher
- Jul 11
- 2 min
No Competition - really?
„We don’t see competition at this point.“ Famous last words. In b2b tech, your competition is everywhere. And you absolutely want it. 3...
Chris Holscher
- Jun 12
- 2 min
Not a mystery
Alarm signal: Speedinvest study says that 84% of European(!) Investors find European #unicorns overpriced vs. such in the US. Good news...
Chris Holscher
- May 3
- 1 min
Learn and feed back - Jon Collins of GigaOm
"Our job is to learn things and feed back!" - Jon Collins, Senior Analyst and VP of Research with GigaOm, shares how an engineering-led...
Chris Holscher
- Apr 20
- 1 min
In Stealth Mode - Martin Kuppinger of KuppingerCole Analysts
In stealth mode! Martin Kuppinger, founder of KuppingerCole explains why startups are so relevant to the analyst firm's area of...
Chris Holscher
- Mar 23
- 1 min
Minimal viable AR - Tom Pace an early-stage Startup Example
„Effective briefings are your minimal viable analyst relations!“ Our 3rd SSIA interview with NetRise Inc. founder Thomas Pace shows how...
Chris Holscher
- Mar 15
- 3 min
Get your positioning right
Getting management basics wrong can break any great idea. But get them right and chances are you'll be way ahead of the pack. Industry...
Chris Holscher
- Feb 15
- 2 min
Escape the echo chamber - Nick Ezzo about Category Creation
Startup Auditoria.ai revolutionises finance and accounting with artificial intelligence. Their VP of Marketing, Nick Ezzo joins us on the...
Chris Holscher
- Feb 1
- 1 min
Adam Coughlin of YORK-IE
„Ripe for disruption“ Adam Coughlin of VC/Accelerator firm York IE talks Startups & Industry Analysts in our first SSIA Interview 2023!...
Chris Holscher
- Jan 15
- 1 min
Good things ahead
We've had so much great feedback on the SSIA research that we decided to escalate this! Yes, the SSIA research will continue. And we'll...
Chris Holscher
- Dec 13, 2022
- 1 min
SSIA Research Insights for Analysts
How can we close the gap between #Startups and #Analysts in #b2btech? If you're an Industry Analyst by trade, then come join us and...
Chris Holscher
- Dec 1, 2022
- 1 min
SMB - is not what you think
SMB used to stand for Small to Medium Businesses. Many adore their culture, innovativeness, agility and speed. But some SMBs are more...
Chris Holscher
- Nov 17, 2022
- 2 min
9 Fun Learnings + 1 Pro Tip from #GartnerSYM
I just returned from the annual Gartner Symposium in Barcelona last week - and what a week it was! Packed with fresh data and insights,...
Chris Holscher
- Oct 31, 2022
- 1 min
When a chicken scared the hell out of me!
I was leading an analyst briefing in support of a critical ranking report. We had prepared and rehearsed for weeks, the live demo was...
Chris Holscher
- Oct 4, 2022
- 2 min
PRESS RELEASE - 57% of B2B Tech Startups intensify Industry Analyst work, says University Study
EDINBURGH, UK — September 27, 2022 — Startup industry analyst relations specialists Chris Holscher (Germany) and Robin Schaffer (USA), in...
Chris Holscher
- Aug 11, 2022
- 1 min
Scaling during economic slow-down
When customers and investors get even more selective about investments there is still a way forward. Not a quick fix, but proven to work.
Chris Holscher
- Jul 14, 2022
- 1 min
Growth hacking-like benefits
How can Analyst Relations support growth hacking for b2b tech startups and scaleups? Three basics to know and three effects to use.
Chris Holscher
- Feb 9, 2022
- 1 min
SSIA Momentum
We're approaching 500 responses to the SSIA Survey! Early data shows exciting trends. Are you in yet? Contribute, share, learn.
Chris Holscher
- Feb 1, 2022
- 2 min
What makes a differentiator
Spoiler alert: It is not our features, our service, price point, capabilities. There is a much better way of thinking of this.
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