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Will AI sideline Industry Analysts — or supercharge AR?
Mainstream AI like ChatGPT has starved peer review sites like G2 already. Their organic traffic is down 80-90% since 2023. Will...

Chris Holscher
Aug 132 min read


Mapping Startup AR to Funding Stages
Here's what 120 startups +30 VCs/Accelerators (representing 1200+ startups) recommend. Top voices such as Michael King (Andreessen...

Chris Holscher
Aug 51 min read


The Magic Map of Startup AR
If you're building what's next, you won't look like what's now. Innovators can hardly be described well with today's criteria. Innovators rewrite the criteria. The Magic Map of AR helps founders achieve this by navigating the b2b tech playing field in a smart way.

Chris Holscher
Jul 291 min read


"Revolutionary" Duncan Chapple about my Impact Measurement
Duncan Chapple speaks about Chris Holscher's "revolutionary" framework for Modern AR Impact Measurement at a CRMKonvos Linkedin Live...

Chris Holscher
Jul 221 min read


SSIA 2025 First Findings
We've completed our analysis of the 2025 State of Startups with Industry Analysts and here is my presentation of our first findings:...

Chris Holscher
Jul 12 min read


Modern AR Impact Measurement
𝗧𝗵𝗶𝗻𝗸 𝗔𝗻𝗮𝗹𝘆𝘀𝘁 𝗥𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗺𝗽𝗮𝗰𝘁 𝗶𝘀 𝗵𝗮𝗿𝗱 𝘁𝗼 𝗺𝗲𝗮𝘀𝘂𝗿𝗲 𝗶𝗻 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀? This 5-step playbook...

Chris Holscher
May 202 min read


Startup Examples of Speed, Survival & Scale
The tl;dr of 15 years in AR - Part 3/3: Real Stories of Speed, Survival & Scale. Three real cases. Three sharp takeaways. All...

Chris Holscher
Apr 222 min read


VC Tips & Research Evidence
The tl;dr of 15 years in AR 🚀 Part 2/3: VC Tips & Research Evidence Here’s a peek into 3 top VCs' guidances on Startup AR, paired with...

Chris Holscher
Apr 172 min read


5 Insider Tips to Crack Industry Analyst Relations
The tl;dr of 15 years in AR - Part 1/3: Replace Misconceptions with Winning Moves 1. Depth 🚫 MISCONCEPTION Analysts value prop is...

Chris Holscher
Apr 42 min read


Congrats to my client Pace
Yay! My client Pace is now 24th fastest-growing company in the hashtag#FT1000 list - 2nd among consultancies - in Europe! Huge...

Chris Holscher
Mar 281 min read


The Magic Map of Analyst Relations Management for Startups
Following the explainer video about how smart startups are crossing the chasm sooner , this video gives orientation to understand the...

Chris Holscher
Dec 3, 20241 min read


How to self-assess your AR readiness
Startups (and investors) are often unsure of what constitutes their own (portfolio firms’) readiness to leverage industry analysts’...

Chris Holscher
Nov 15, 20242 min read


The last overlooked success factor for startups in B2B tech
Why do some #Startups advance so much faster? 240 seconds with insights from the hottest research programme in #b2btech + an...

Chris Holscher
Oct 23, 20241 min read


StartupRad.io Recording
I spoke with Joe Menninger of StartupRad.io about how Startups bridge the gap to Industry Analysts and effectively de-risk, accelerate...

Chris Holscher
Sep 27, 20241 min read


Tech Trailblazer 2024
The Tech Trailblazers Startup Awards '24 are on! I'll be a judge and bring in what IndustryAnalysts are seeking in startups. See you...

Chris Holscher
Jul 23, 20241 min read


PODCAST: OVHcloud Accelerator & Industry Analyst Engagement
OVHcloud have launched their "Supercharge Your Startup" podcast series and I'm excited to be their guest on episode 4! The wonderful...

Chris Holscher
Mar 21, 20241 min read


Cross the chasm sooner than your rivals
A short snippet from my recent webinar "Natural Allies - How Startups break into competitive B2B tech markets" with Robin Schaffer. You...

Chris Holscher
Mar 15, 20241 min read


Attract better investment
Forbes says the # 2 challenge of startups is creating the financial runway and thrust for the business to take off. - But - All...

Chris Holscher
Mar 15, 20241 min read


Win the Race to PMF
We love innovation. The boldness to challenge a market. Those who succeed manage to connect vision & demand earlier than their rivals....

Chris Holscher
Mar 14, 20241 min read


Influence & Impact
Know your tools! Discussing AR by PR outcomes is as useless as vice versa. Smart innovators combine the tools! PR is unidirectional. Its...

Chris Holscher
Mar 4, 20242 min read
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