Founder: How do we get on this Magic Quadrant?
Me: You don't. You want to reshape tomorrow's MQ criteria!
Innovators can hardly be described well with today’s criteria.
Innovators rewrite the criteria.
That’s what the Magic Map of Startup AR describes. It helps you navigate the unseen part of the playing field wisely. And get value from AR from day one:
Using your visionary strength ASAP
→ Makes you a benchmark
Starting introductory briefings early
→ Gets you visibility and PMF insights
Building analyst confidence steadily
→ Grows analyst advocacy
Minimal-viable / Selective / Strategic AR
→ Move at your own speed
I came across a great post from Keith Andes, a former Gartner analyst, who echoed key parts of this thinking:
"If you're building what's next, you won't look like what's now."
This is also backed by our data from 850+ participants in the State of Startups with Industry Analysts research 2022 and 2025. (Happy to share!)
Watch an introduction to the Magic Map of Startup AR in 300 seconds. Curious how this could work for you?