I’m floored... Duncan Chapple — recently ranked 2nd on Thinkers360’s Global Thought Leaders list — is featuring my AR Impact Measurement Framework in his keynote tomorrow.
CEOs and CFOs are right to challenge the impact of any spend — whether you’re a startup or a tech mega-player.
And let’s be honest: Analyst Relations (AR), for all its strategic potential, often hasn’t had a great answer. Because it’s rarely measured with internal clients in mind.
But activity without a client? That’s a hobby.
And hobbies… have no place in the race.
That’s why I built an AR Measurement Framework that links AR directly to what matters across the business: roadmap acceleration, sales momentum, market credibility, and more.
I first shared it at the AR Forum at the University of Edinburgh Business School in June. Now it’s part of Duncan’s upcoming keynote. He calls it...
Duncan's words, not mine. But wow — that lands hard.
So — CFOs, Founders, Marketers, AR pros: If you’ve ever questioned the ROI of AR… If you want every budget line to prove its worth (and create a powerhouse while you’re at it) — this will resonate.
Watch Duncan's session here: Analyst Relations Getting Smarter - Linkedin Live, Tuesday 22nd July 2025, 7pm CET.
And here's a link to a mini-version of my Holscher.one framework for Modern AR Impact Measurement. Want to up your AR Management?
