AR First Aid

when you need quick help

In situations like these

You want to start AR early with a smart budget.

Your investor demands an AR programme or your partner expects the same.

Your competitor suddenly appeared on an industry analyst publication.

An industry analysts has requested a briefing or research participation.

We help you take smart action

We give you orientation for a bite-sized approach that's lean and effective.
We help you demonstrate AR savviness and go ahead in a systematic approach.
We qualify the relevance and impact for you and derive productive actions.
We qualify the request and help you respond professionally.
You can even safely test your analyst briefing with us and benefit from deep experience and latest SSIA insights.

First Aid

Programme

Yes you can

get to product-market-fit faster, gain qualified visibility earlier and win confidence where it matters.

Top VCs recommend to start working with industry analysts early and strategically. And the SSIA data proves it.

Here's your lean and effective solution.

From strategy to execution

We analyse your field of play and your positioning for analyst relevance.
You get a structured approach to Startup AR supporting your priority.
Choose between Minimal Viable AR, Selective AR and Strategic AR depending on where you are in your journey.
No-nonsense implementation.
OKR-based governance.
Continuous strategic and tactical guidance.

AR Hero

You love your AR role

and you're running an effective AR programme already - but you want more!

Get fresh perspectives beyond the books. Learn and apply smart approaches that make you a champion.

Be brilliant

Make AR measurement your highlight.
Rock your next Gartner MQ, Forrester Wave, IDC Marketscape or other ranking report.
Create an AR pull effect throughout your organisation.
Make your board of directors and investors your biggest fans.
Handle category creation like nobody else.

Ecosystem

How

do you best support your portfolio of b2b tech startups with professional AR guidance and hands-on help?

With a startup AR specialist who's chosen to zero in on precisely that.

Connection

Regular information of your portfolio companies about industry analyst relations for startups.
Continuous pre-qualification of candidates that are most relevant for introduction to industry analysts.

Variable support