"As early-stage startup, it is essential
to accelerate your visibility within your sector to reach potential customers.

 

An often overlooked method that presents “growth hacking”-like benefits is
Analyst Relations (AR).

It's never too early to start."

 

Sierra Ventures*

 

best entry points

" NOW WHAT "

SITUATIONS

get specialist

help now

Our target customer asks

which Gartner MQ we aim at

- now what?

We finish a "very good 2nd" in

key opportunities too often

- now what?

This analyst contacted us and

wants a briefing - now what?


So, we’re mentioned in this

analyst report - now what?


Competitor X got on this analyst report and we're not - now what?

We cannot get attention from analysts although our product rocks

 - now what?

Our investor demands we make bolder decisions faster 

- now what?

 

SYSTEMATIC

APPROACH

use actionable

expert guidance

H1 - Map transparent.png

Get on the Radar of the right industry analysts in your space & validate PMF.

Work your way up the analyst Map and gain invaluable insights along the way.

Redraw the map, move it in the direction that you think matters most - or create your own Category.

AR  HERO

ANALYST RELATIONS HERO

you know AR -

now be brilliant

H1 - Expert transparent medium.png

Some say measuring AR is difficult.

Well, but not in that sense. Be brilliant.

 

Supporting Sales with a report graphic and a nice quote? And? Be brilliant.

Your lead analyst "doesn't get it" ?

That might be a treasure. Be brilliant.

Your organisation has no clue of AR?

And you can't do it alone. Be brilliant.

 

Struggling to improve on this high profile report? Be brilliant.

Reviewing your AR Strategy  and look

for fresh thinking? Be brilliant.

 
 

Not sure what Analyst Relations is about at all?

Why it matters in b2b tech? And what to do about it?

VISIBILITY

WHY?
You can break through the
marketing noise
WHY?
Since self-praise does not get you real customer attention anymore, you need to play a different instrument. 
HOW?
Leverage Analyst & Advisor Reputation to stand out
HOW?
Become relevant and known to highly respected Industry Analysts and Sourcing Advisors, who have earned their reputation over decades of excellent independent work.
WHAT:
Get access & experienced guidance
WHAT:
IAR is not a DIY playground. Every interaction & non-interaction informs the analyst. Get guidance on which Analyst- and Advisor houses fit with your strategy and how to nurture relationships that can pay off from day 1.
 

GROWTH

WHY?
B2b shortlists have high entry hurdles
WHY?
You know the saying "Nobody ever got fired for buying IBM"
- and you probably hate it.
Guess what: The big blue MNCs of this world run Industry Analyst and Sourcing Advisor Relations.
Guess why.
HOW?
Report mentions help you qualify for shortlists
HOW?
70% of CIOs name industry analyst reports as key to selecting tech/services vendors for their project/procurement shortlists. It's critical for your growth chances to get your footprint onto the map.
WHAT:
Use a strategic approach to get onto the map
WHAT:
Analyst report placements are a tough sport. Get the expertise, experience & network from a professional who's worked with MNCs, now tailored to the strengths and needs of young challengers.
 

STRATEGIC INSIGHTS

WHY?
Agenda-free tech/competitive insight is rare
WHY?
B2B tech markets require bold decisions - at speed. Clarity on technology as well as on relative competitive positioning and customer demands is critical - yet only valuable if reliable.
HOW?

Use experts with a business model built on impartiality
HOW?
Industry Analysts & Sourcing Advisors reputation for independence comes from not being invested in specific technology. And from unparalleled breadth & depth of insight into customers and vendors struggles and strategies.
WHAT:

Be best prepared
to make bolder decisions faster
WHAT:
 
Get experienced preparation and guidance for strategic advisory sessions. Get priceless insights and perspective. Get clarity that helps amplify the value of your best people, products and programs.
 

CRISIS management

WHY?
An independent voice when you need it most
WHY?
When things have gone wrong, there is nothing more valuable than the informed words of a trusted,  independent 3rd party expert who puts things in perspective.
HOW?

Through Analysts
market-trusted perspective
HOW?
Ideally you can call on previously established trusted relationships with top Analysts. Use their qualified questions and leverage their market reputation to communicate your  professional solving of the incident.
WHAT:
Preparedness to respond fast, coordinated & most effectively 
WHAT:
Be prepared for the unexpected and establish crisis response process clarity with stakeholders (Management, Products, IR, PR) before you need it. It can make a life-saving difference.
 

investor relations

WHY?
Your market value grows with Analyst recognition
WHY?
Industry Analyst assessment of innovative market challengers takes place - with or without your involvement. 3/4 scaleup companies recognised by Gartner as "Cool Vendor" attribute their success to active IAR.
HOW?
Utilise Analyst houses' different strength profiles
HOW?
Demonstrate strategic acumen and management quality through  tiered & targeted engagement with carefully selected Analyst Houses. Each for their unique strength profile and matched to your tactical needs.
WHAT:
Get a grip on best connecting IAR to Investor relations 
WHAT:
Get the ability to explain your analyst results as well as the quality of your ongoing engagement and depth of relationship with leading market influencers. All as result of a lean & effective IAR specialist service.