News

Win the Race to PMF

Win the Race to PMF

We love innovation. The boldness to challenge a market. Those who succeed manage to connect vision & demand earlier than their rivals. #ProductMarketFit is not magic but hard work + a pinch of smarts:

PMF is a race because smart people are everywhere.
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Influence & Impact

Influence & Impact

Know your tools! Discussing AR by PR outcomes is as useless as vice versa. Smart innovators combine the tools!
  • PR is unidirectional. Its broadcast grows leads for you.
  • AR is bidirectional. The exchange between your SMEs and Industry Analysts accelerates your business.
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Natural Allies

Natural Allies

How do some #startups succeed so much faster than others in #b2bTech? What are they getting right? In this webinar, Robin Schaffer and I explain Industry Analyst Relations Management for Startups like you've never seen it before:
  • We reveal key perspectives for Startups 
  • Share successful strategie...
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The Book: Analysts on Analyst Relations - 2nd Edition with Startup Chapter

The Book: Analysts on Analyst Relations - 2nd Edition with Startup Chapter

Drum roll!! The 2nd edition of the „Analysts on Analyst Relations“ book is out! With lots of new content incl. my 22-page chapter on how #startups make managing analyst relations a key success factor!
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Minimal-viable / Selective- / Strategic AR

Minimal-viable / Selective- / Strategic AR

Founders struggle with capacity, for everything, all the time :-) So how can they have capacity for something as powerful as Analyst Relations? I've looked into this for many years working exclusively with startups and scaleups. Here's what I found:


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