We love innovation. The boldness to challenge a market. Those who succeed manage to connect vision & demand earlier than their rivals. #ProductMarketFit is not magic but hard work + a pinch of smarts:
PMF is a race because smart people are everywhere.
Ideally, you want...
- reliable data and insight
- from outside your echo chamber
- about buyer needs, concerns, priorities
- in quantities beyond your reach
- and in real-time.

We’ve built a programme that gets you exactly this.
- connects you to the best-informed industry analysts in your segment
- applies aggregated insight from thousands of buyer inquiries
- typically takes 3-4 months
- is tailored to your startup’s maturity
- takes stress off your key people
- doesn’t break the bank
- and gets you PMF clarity fast
Bonus: You get on the radars of highly influential buy-side advisors. We’ve already guided hundreds of interactions between b2b tech startups and leading industry analysts.
I'm happy to share data and methodology, startup examples and practitioner guidance.