Your tech may be brilliant. But if this is how you pitch, you're losing the room. Here's how you create instant wow.
I mentor startups for VCs and accelerators.
I qualify their relevance with Industry Analysts.
→ means I hear more pitches than I ever thought I would.
The issue with 95% o...
Mainstream AI like ChatGPT has starved peer review sites like G2 already. Their organic traffic is down 80-90% since 2023.
Will industry analysts like Gartner, BARC or IoT Analytics suffer...
Here's what 120 startups +30 VCs/Accelerators (representing 1200+ startups) recommend. Top voices such as Michael King (Andreessen Horowitz) or Scott Brown (Cervin Ventures) urge b2b tech startups to initiate analyst relations early and strategically. But how early??
The...
Founder: How do we get on this Magic Quadrant?
Me: You don't. You want to reshape tomorrow's MQ criteria!
Innovators can hardly be described well with today’s criteria.
Innovators rewrite the criteria.
That’s what the Magic Map of Startup AR describes. It helps you navigate the unseen part of the p...
I’m floored... Duncan Chapple — recently ranked 2nd on Thinkers360’s Global Thought Leaders list — is featuring my AR Impact Measurement Framework in his keynote tomorrow.
CEOs and CFOs are right to challenge the impact of any spend — whether you’re a startup or a tech mega-player.
And ...
We've completed our analysis of the 2025 State of Startups with Industry Analysts and here is my presentation of our first findings:
Business outcomes, best AR use cases, alignment to funding stages, investment levels, VC recommendations - and of course which IA firms startups are using the most for ...
Analyst Relations impact is hard to measure in startups?
This 5-step playbook builds analyst advocacy, speeds up growth and delivers proof.
Most startups run AR like a side project.
Wrong focus. No gameplan. Little traction.
Activity without a client... is a hobby.
And hobbies have no place in the r...
The tl;dr of 15 years in AR - Part 3/3: Real Stories of Speed, Survival & Scale. Three real cases. Three sharp takeaways. All high-impact. All achievable.
The tl;dr of 15 years in AR - Part 2/3: VC Tips & Research Evidence.
Here’s a peek into 3 top VCs' guidances on Startup AR, paired with data from 800+ contributors to the State of Startups with Industry Analysts research programme (SSIA) with the Univ...
The tl;dr of 15 years in AR - Part 1/3: Replace Misconceptions with Winning Moves.
In my work with startups, scaleups, VCs and Accelerators I constantly hear common misconceptions about analyst relations. Which is both, frustrating and a huge opportunity: Because it means it doesn't take too much to ...
Startups (and investors) are often unsure of what constitutes their own (or their portfolio firms’) readiness to leverage industry analysts’ insights & buyer impact in the race to market breakthrough.
After having qualified hundreds of startups' relevance for industry analysts' research and buy-s...
I spoke with Joe Menninger of StartupRad.io about how Startups bridge the gap to Industry Analysts and effectively de-risk, accelerate and boost their efforts to break into a B2B market.
Listen in to kick-start your understanding of AR management for startups!
Watch on YouTube or find the inter...
The Tech Trailblazers Startup Awards '24 are on! I'll be a judge and bring in what IndustryAnalysts are seeking in startups. See you soon?
Earlybird sign up closes July 31.
Overall entries close on August 20.
Check our 16(!)+2 categories and give it a go!
AI, big data, blockchain, cloud, containers...
Supercharge Your Startup with Industry Analyst Relations
Forbes says the # 2 challenge of startups is creating the financial runway and thrust for the business to take off. But: All investment is not equal...
Term sheets reflect VCs’ opportunity/risk evaluations.
A 3-min snippet from our "Natural Allies" webinar.
Learn what's happening between the Early Majority buyers and Industry Analysts and how startups like you can leverage the mechanics.
We love innovation. The boldness to challenge a market. Those who succeed manage to connect vision & demand earlier than their rivals. #ProductMarketFit is not magic but hard work + a pinch of smarts:
- PR is unidirectional. Its broadcast grows leads for you.
- AR is bidirectional. The exchange between your SMEs and Industry Analysts accelerates your business.
