News

First-to-trust

A startup co-founder said it best yesterday: It's not about first-to-market but about first-to-trust.

No wonder - They are in the cybersecurity space...

But it's really true for innovators in ANY segment.

Here's why

Startups are not just seen as amazing, en...

Judging period started

I’m again part of the Tech Trailblazers Awards 2025 judging panel for the AI and Female CXO categories.

From now until Nov 17, I’ll be diving into 25 of the most innovative startup entries worldwide and get to learn about amazing female leaders in startups.

Having judged the 2024 awards, I know how in...

The Snooker Strategy

How startups in 2025 win visibility, shortlists, and deals.

Without big budgets or big-brand marketing.

The game has changed

Most startups struggle to get their innovation noticed next to incumbents with enterprise marketing budgets. But an opportunity is opening: The weight of technologies like AI mak...

We're launching the AR Incubator for startups

A speed lane for innovators to impact b2b tech markets.

Situation

1. VCs like Andreessen Horowitz urge tech startups to work with Industry Analysts — early and strategically.

2. Research with 30 VCs reported higher speed (100%), reduced risk (86%) and steeper scaling (71%) as benefits of managing...

On #ARchat

This is one of the conversations that make me realise how much I learned about Analyst Relations management from the unique challenges and ambitions that startups have!

In a way, innovative startups represent the nucleus of what AR is really about:

Challenge the status quo
Introduce new principles
Wrest...