We're launching the AR Incubator for startups

21.10.25 10:14 AM

A speed lane for innovators to impact b2b tech markets. 

Situation

1. VCs like Andreessen Horowitz urge tech startups to work with Industry Analysts — early and strategically.

2. Research with 30 VCs reported higher speed (100%), reduced risk (86%) and steeper scaling (71%) as benefits of managing AR proactively.

3. I documented a 5x valuation uplift for a startup that practised strategic AR vs. their top rival that merely reacted to analysts.

Main Struggle


European founders know little about AR management. They think it’s a comms channel. Also, misconceptions circulate, like AR would only be relevant for large firms or after Series A... - quite the opposite.

As a result, European founders are losing years of momentum to AR-savvy innovators. And worse, it gives established firms a pass to catch up on innovation.

The Incubator


→ Shows founders what’s going on, know the mechanics, play it smart.
→ Masterclass Videos, Briefing Preparation, Pro Tools and Expert Help.


What we learned so far


AR is not for every startup – and not every startup is relevant to industry analysts. Qualification must be critical and honest (see our AR Viability Assessment in 10 questions with feedback in 3 days).

For those that make sense for AR, the outcomes are solid.

→ Time to radar: 3 months (quickest: 2 months)
→ Time to advocacy: 2 years (quickest: 9 months)
→ Max growth yet: 24th in FT1000 Europe (in 3 years)

Hidden benefit: You get to work with the no-nonsense frameworks that analysts themselves use to evaluate innovators, and which I’ve learned to apply for startups.

I'd love to know


→ What do YOU want covered in our AR Incubator?
→ What might we be missing?
→ Let me know

Photo by NEW DATA SERVICES at Unsplash

Let's talk