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Chris Holscher State of Startups with Industry Analysts B2B Growth hacking the smart way Using Industry Analyst insights and influence for startups scaleups Gartner Forrester IDC Europe Germany Denmark Norway Sweden Finland Iceland UK

The State of Startups

with Industry Analysts

Report 2022

Data-driven insights for the startup ecosystem

A research programme with the University of Edinburgh
Business School

Report Detail

The 360° startup AR research

  • Puts data to decades of observations

  • Brings together views from startups, ecosystem, and industry analysts

  • 80% from Europe and North America

  • Practitioner-led and academic-advised

Packed with data

  • Motivations, value, priorities, practices, when to engage, how to organise, investment, and future plans

  • Examines value and ability to seize it

  • Reveals deficits, misalignment and immediate potential

Actionable advice

  • "What it means" chapter summaries

  • Practitioner recommendations

  • Calls to action
    for startups, ecosystem and analysts


11 Minute Introduction

  • Base understanding of AR for startups

  • 10 selected findings

  • With Co-Authors Robin Schaffer
    and Chris Holscher


56 Minute Webinar

  • Base understanding of AR for startups

  • Data, graphics, findings 

  • What it means

  • Practitioner recommendations

  • Calls to action

  • With Co-Authors Robin Schaffer
    and Chris Holscher


Become part of the programme

We use the data and findings to help the startup ecosystem close the gap with established vendors, move faster and minimise risk of failure along the way.

We also help analyst houses tailor their offerings and interactions better to the needs of startups and the ecosystem.

The SSIA programme will continue on a regular basis. We aim to broaden the data base and monitor developments over time.

Next iterations will also include special topics amending the core questionnaire.

We want to hear from You

  • What should we improve?

  • How are you using the results?

  • And which topics do you want examined?

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