Drum roll!! The 2nd edition of the „Analysts on Analyst Relations“ book is out! With lots of new content incl. my 22-page chapter on how #startups make managing analyst relations a key success factor!
Honestly - I can’t hide my excitement - at all...
1 - It’s my first co-author contribution to a real book - one with paper pages!!
2 - We can theorise about AR as a function all day - but nothing beats direct discussions with the protagonists themselves.
This book delivers just that: No-nonsense experience.
It comes from so many experts whose work I genuinely admire. Of course, the wonderful Robin Schaffer who wrote the book's first edition three years ago and now took it to the next level! And Duncan Chapple who planted the genius idea and wrote the foreword. And then, nearly 50 industry analysts from more than 30 different firms of all scopes and scale.
As a reader, you get a sneak peek into the minds of some of the most influential brains on the B2B tech playing field.
You get hundreds(?!) of unfiltered quotes from industry analysts on key questions as well as incredible real-life stories...
Robin and I connect the dots with context and data, and we give practitioner advice.
If the field of Industry Analyst Relations has NOT been on your radar - this is an excellent knowledge boost for you!
AR pros will love the behind-the-scenes perspective and new chapters on #CategoryCreation, relevance to #Investors - and - #Startups
Analysts on Analysts Relations costs $19.99 on Amazon.
I hope you enjoy reading it as much as I enjoyed working on it. Do let me know what you think - especially on the startup chapter, of course.
Oh - and we’ll have an official launch party for the book on Wednesday, Sept. 27 at 17:00 CET! Join us, it'll be fun! Register here.
Special thanks to the brilliant Jon Collins, Martin Kuppinger and Shawn Rogers who shared their views on the startup chapter - and everybody who made this happen!