Turn tech into business logic

21.09.25 03:54 PM

Your tech may be brilliant. But if this is how you pitch, you're losing the room. ​Here's how you create instant wow.


I mentor startups for VCs and accelerators.

I qualify their relevance with Industry Analysts.

→ means I hear more pitches than I ever thought I would.


The issue with 95% of them:

→ Founders push superlatives

→ Experts drown people in “how it works”


The achievements may be brilliant.

But hype and mechanics don't win attention.


Here's what does – substance


1. A ubiquitous-enough problem

2. Why old approaches fail

3. The better principle + your offer

4. Users’ outcomes

5. Reliable repeatability

6. Greater amplifiers

7. What’s next


Back it with key datapoints.

Draft a 5-minute version — then cut it radically.


This gives your team and partners clarity, consistency and confidence to share. to share.


I learned this through my work with Industry Analysts, specialists in understanding complicated things and impact.


How about checking your pitch?