When Gartner drops its CIO Agenda preview, buyers start calling. That's when smart startups make Analyst Relations management their edge in execution...
The 2025 State of Startups with Industry Analysts (SSIA) research found that 100% of participating VCs observed higher speed in startups that actively practised analyst relations.
HERE’S THE BACKSTORY
Behind every analyst report, hundreds of buyer–analyst inquiries shape what happens next. Typical questions are:
1 – How do you see these topics impact each other?
2 – Which use cases do you see fail or fly?
3 – Which vendor roadmaps fit best with ours?
Inquiries NDA-protection means buyers provide detailed context that ensures valuable answers.
Inquiries being paid means analysts know the context they get is real.
VENDORS KNOW THIS, TOO:
The smartest vendors – including startups – use aggregated, anonymised insights from these inquiries – to discuss and refine their positioning and roadmap with the analysts.
Typical opening questions look like this:
1 – How do your research findings look specifically for our ICP?
2 – Which use cases do buyers actually prioritise – and why?
3 – Where do ICP roadmaps create opportunity for us?
Then, they drill deeper. Much deeper.
That's what a (fractional) AR manager orchestrates for you:
— identify, profile, follow analysts that matter in your field
— select inquiry rights with max ROI
— manage your cycle of briefings and inquiries
— level-up your best products, programmes, people
— measure impact & circle back
It's a value machine:
One of my clients is now 24th fastest-growing company in Europe (FT1000)
Andreessen Horowitz said:
“Startups that invest in Analyst Relations early are the ones that win big.”
If you’re exploring how AR can accelerate your next funding stage, I can show you how others do this.
