best entry points
" NOW WHAT "
SITUATIONS
get specialist
help now
Our target customer asks
which Gartner MQ we aim at
- now what?
​
We finish a "very good 2nd" in
key opportunities too often
- now what?
This analyst contacted us and
wants a briefing - now what?
So, we’re mentioned in this
analyst report - now what?
Competitor X got on this analyst report and we're not - now what?
We cannot get attention from analysts although our product rocks
- now what?
​
Our investor demands we make bolder decisions faster
- now what?
SYSTEMATIC
APPROACH
use actionable
expert guidance
Get on the Radar of the right industry analysts in your space & validate PMF.
​
Work your way up the analyst Map and gain invaluable insights along the way.
​
Redraw the map, move it in the direction that you think matters most - or create your own Category.
AR HERO
ANALYST RELATIONS HERO
you know AR -
now be brilliant
Some say measuring AR is difficult.​
Well, but not in that sense. Be brilliant.
​
Supporting Sales with a report graphic and a nice quote? And? Be brilliant.
​
Your lead analyst "doesn't get it" ?
That might be a treasure. Be brilliant.
Your organisation has no clue of AR?
And you can't do it alone. Be brilliant.
​
Struggling to improve on this high profile report? Be brilliant.
​
Reviewing your AR Strategy and look
for fresh thinking? Be brilliant.
Not sure what Analyst Relations is about at all?
Why it matters in b2b tech? And what to do about it?
VISIBILITY
WHY?
​
You can break through the
marketing noise
WHY?
​
Since self-praise does not get you real customer attention anymore, you need to play a different instrument.
HOW?
​
Leverage Analyst & Advisor Reputation to stand out
HOW?
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Become relevant and known to highly respected Industry Analysts and Sourcing Advisors, who have earned their reputation over decades of excellent independent work.
WHAT:
​
Get access & experienced guidance
WHAT:
​
IAR is not a DIY playground. Every interaction & non-interaction informs the analyst. Get guidance on which Analyst- and Advisor houses fit with your strategy and how to nurture relationships that can pay off from day 1.
GROWTH
WHY?
​
B2b shortlists have high entry hurdles
WHY?
​
You know the saying "Nobody ever got fired for buying IBM"
- and you probably hate it.
Guess what: The big blue MNCs of this world run Industry Analyst and Sourcing Advisor Relations.
Guess why.
HOW?
​
Report mentions help you qualify for shortlists
HOW?
​
70% of CIOs name industry analyst reports as key to selecting tech/services vendors for their project/procurement shortlists. It's critical for your growth chances to get your footprint onto the map.
WHAT:
​
Use a strategic approach to get onto the map
WHAT:
​
Analyst report placements are a tough sport. Get the expertise, experience & network from a professional who's worked with MNCs, now tailored to the strengths and needs of young challengers.
STRATEGIC INSIGHTS
WHY?
​
Agenda-free tech/competitive insight is rare
WHY?
​
B2B tech markets require bold decisions - at speed. Clarity on technology as well as on relative competitive positioning and customer demands is critical - yet only valuable if reliable.
HOW?
Use experts with a business model built on impartiality
HOW?
​
Industry Analysts & Sourcing Advisors reputation for independence comes from not being invested in specific technology. And from unparalleled breadth & depth of insight into customers and vendors struggles and strategies.
WHAT:
Be best prepared
to make bolder decisions faster
WHAT:
Get experienced preparation and guidance for strategic advisory sessions. Get priceless insights and perspective. Get clarity that helps amplify the value of your best people, products and programs.
CRISIS management
WHY?
​
An independent voice when you need it most
WHY?
​
When things have gone wrong, there is nothing more valuable than the informed words of a trusted, independent 3rd party expert who puts things in perspective.
HOW?
Through Analysts
market-trusted perspective
HOW?
​
Ideally you can call on previously established trusted relationships with top Analysts. Use their qualified questions and leverage their market reputation to communicate your professional solving of the incident.
WHAT:
​
Preparedness to respond fast, coordinated & most effectively
WHAT:
​
Be prepared for the unexpected and establish crisis response process clarity with stakeholders (Management, Products, IR, PR) before you need it. It can make a life-saving difference.
investor relations