Startup Auditoria.ai revolutionises finance and accounting with artificial intelligence. Their VP of Marketing, Nick Ezzo joins us on the...

„Ripe for disruption“ Adam Coughlin of VC/Accelerator firm York IE talks Startups & Industry Analysts in our first SSIA Interview 2023!...

We've had so much great feedback on the SSIA research that we decided to escalate this! Yes, the SSIA research will continue. And we'll...

How can we close the gap between #Startups and #Analysts in #b2btech? If you're an Industry Analyst by trade, then come join us and...

SMB used to stand for Small to Medium Businesses. Many adore their culture, innovativeness, agility and speed. But some SMBs are more...

I just returned from the annual Gartner Symposium in Barcelona last week - and what a week it was! Packed with fresh data and insights,...

I was leading an analyst briefing in support of a critical ranking report. We had prepared and rehearsed for weeks, the live demo was...

EDINBURGH, UK — September 27, 2022 — Startup industry analyst relations specialists Chris Holscher (Germany) and Robin Schaffer (USA), in...

When customers and investors get even more selective about investments there is still a way forward. Not a quick fix, but proven to work.

How can Analyst Relations support growth hacking for b2b tech startups and scaleups? Three basics to know and three effects to use.

We're approaching 500 responses to the SSIA Survey! Early data shows exciting trends. Are you in yet? Contribute, share, learn.

Spoiler alert: It is not our features, our service, price point, capabilities. There is a much better way of thinking of this.

Pre-Recorded Analyst Briefings - PRAB - is the analyst relations version of SPAM.

This summer German startup Replex was nominated a Cool Vendor by Gartner. Before year end they got acquired by Cisco. A typical example.

How can Analyst Relations and PR team up? This article resolves the confusion of the 2 instruments and explains how to create a superpower.

The University of Edinburgh Business School runs a fascinating new research project. Are B2B tech startups able to leverage industry...

Experten der University of Edinburgh Business School erklären den Wert von Analysten Briefings aka "2nd Pitch" für B2B Tech Startups.

If 25%, 50% or 75% of your customers mentioned 1 particular source to inform their tech decisions - I bet you'd want to liaise.

Jonathan Martinez urges early B2C startups to use influencer marketing. Here's how you leverage his advice in the B2B tech space.

Dear startups: Do not confuse Industry Analysts (IAs) with Financial Analysts (FAs). At least one of the two is amazingly useful for you.