Chris Holscher
SSIA Research Insights for Analysts
How can we close the gap between #Startups and #Analysts in #b2btech? If you're an Industry Analyst by trade, then come join us and...
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Chris Holscher
Dec 1, 20221 min
SMB - is not what you think
SMB used to stand for Small to Medium Businesses. Many adore their culture, innovativeness, agility and speed. But some SMBs are more...
Chris Holscher
Nov 17, 20222 min
9 Fun Learnings + 1 Pro Tip from #GartnerSYM
I just returned from the annual Gartner Symposium in Barcelona last week - and what a week it was! Packed with fresh data and insights,...
Chris Holscher
Oct 31, 20221 min
When a chicken scared the hell out of me!
I was leading an analyst briefing in support of a critical ranking report. We had prepared and rehearsed for weeks, the live demo was...
Chris Holscher
Oct 4, 20222 min
PRESS RELEASE - 57% of B2B Tech Startups intensify Industry Analyst work, says University Study
EDINBURGH, UK — September 27, 2022 — Startup industry analyst relations specialists Chris Holscher (Germany) and Robin Schaffer (USA), in...
Chris Holscher
Aug 11, 20221 min
Scaling during economic slow-down
When customers and investors get even more selective about investments there is still a way forward. Not a quick fix, but proven to work.
Chris Holscher
Jul 14, 20221 min
Growth hacking-like benefits
How can Analyst Relations support growth hacking for b2b tech startups and scaleups? Three basics to know and three effects to use.
Chris Holscher
Feb 9, 20221 min
SSIA Momentum
We're approaching 500 responses to the SSIA Survey! Early data shows exciting trends. Are you in yet? Contribute, share, learn.
Chris Holscher
Feb 1, 20222 min
What makes a differentiator
Spoiler alert: It is not our features, our service, price point, capabilities. There is a much better way of thinking of this.
Chris Holscher
Dec 9, 20211 min
PRAB the Analyst Relations version of SPAM
Pre-Recorded Analyst Briefings - PRAB - is the analyst relations version of SPAM.
Chris Holscher
Nov 30, 20212 min
Cool Vendor Replex acquired by Cisco (plus University research context)
This summer German startup Replex was nominated a Cool Vendor by Gartner. Before year end they got acquired by Cisco. A typical example.
Chris Holscher
Nov 21, 20219 min
Together we can
How can Analyst Relations and PR team up? This article resolves the confusion of the 2 instruments and explains how to create a superpower.
Chris Holscher
Nov 5, 20212 min
How do startups use industry analysts for growth?
The University of Edinburgh Business School runs a fascinating new research project. Are B2B tech startups able to leverage industry...
Chris Holscher
Oct 4, 20214 min
Tech-Startups müssen über den "Höhle der Löwen Moment" hinaus denken
Experten der University of Edinburgh Business School erklären den Wert von Analysten Briefings aka "2nd Pitch" für B2B Tech Startups.
Chris Holscher
Sep 30, 20211 min
Analyst Value Survey 2021
If 25%, 50% or 75% of your customers mentioned 1 particular source to inform their tech decisions - I bet you'd want to liaise.
Chris Holscher
Sep 29, 20211 min
B2B Influencers
Jonathan Martinez urges early B2C startups to use influencer marketing. Here's how you leverage his advice in the B2B tech space.
Chris Holscher
Sep 10, 20211 min
The part of the game you don't want to miss
Dear startups: Do not confuse Industry Analysts (IAs) with Financial Analysts (FAs). At least one of the two is amazingly useful for you.
Chris Holscher
Sep 1, 20211 min
Out-jazz your goals
I shifted focus from goal setting to a different approach in my productivity setup - and so far I feel it’s supercharging my work.
Chris Holscher
Aug 15, 20211 min
SSIA
We've got something exciting cooking for the startup and industry analyst community.
Chris Holscher
Aug 12, 20211 min
Analyst Relations v. Influencer Relations
Analyst Relations & Influencer Relations - splitting hair? Both are surprisingly different. Here’s what you need to know.
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